Cookie Policy for XCalibur Fitness

Last Updated: August 19, 2025

At XCalibur Fitness, we use cookies and similar technologies to enhance your experience on our website (www.xcaliburfitness.com), including the store, funnels, and lead magnet pages. This Cookie Policy explains what cookies are, how we use them, and your choices for managing them. By using our site, you consent to our use of cookies as described below. For more on data collection, see our Privacy Policy at https://www.xcaliburfitness.com/legal/privacy-policy.

1. What Are Cookies?
Cookies are small text files placed on your device (computer, phone, tablet) by websites you visit. They help sites remember preferences, analyze usage, and provide personalized content. We use first-party cookies (set by us) and third-party cookies (set by partners like Google Analytics).

2. Types of Cookies We Use

• Essential Cookies: Necessary for site functionality, e.g., maintaining your cart in the store or logging into your account for downloads. These can't be disabled.

• Analytics Cookies: Help us understand how visitors use our site (e.g., which products like the All-In Bundle are popular or how many view the lead magnet). We use Google Analytics for anonymous data on traffic, pages viewed, and device types – no personal identification.

• Marketing Cookies: Track browsing to show relevant ads (e.g., retargeting on X or Instagram for fitness bundles). We use tools like Facebook Pixel if enabled for promotions.

• Functional Cookies: Remember choices like language or region (e.g., NC sales tax application).

3. How We Use Cookies

• To improve site performance and user experience (e.g., faster load times for order forms).

• For analytics to optimize content (e.g., more recipe bundles if popular).

• To personalize (e.g., recommend the Parent Power Starter Bundle based on views).

• For security and fraud prevention during purchases (yes, taxes are added to all purchases).

We don't use cookies to collect sensitive personal data without consent. Third-party providers (e.g., Google) may use cookies for their purposes – see their policies.

4. Your Cookie Choices

• Consent: On first visit, you'll see a banner to accept cookies. You can withdraw consent anytime via browser settings.

• Manage Cookies: In your browser (e.g., Chrome: Settings > Privacy > Cookies), block or delete cookies. Note: Disabling essential cookies may break site functions like checkouts or downloads.

• Do Not Track: We honor browser DNT signals where applicable.

• Opt-Out Tools: For Google Analytics, use their opt-out browser add-on. For ads, visit NAI or DAA opt-out pages.

5. Children's Privacy
Our site is not for under 13 – we don't knowingly collect data from children.

6. Changes
We may update this policy – check back or we'll notify via email/site banner.

Questions? Contact info@xcaliburfitness.com.